This project was carried out as a response to the brief on the Fashion Space subject of my undergraduate degree. The brief was to create an ephemeral installation to promote the new PumaxRhude 2019 campaign at the END Newcastle store.

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The Iceberg project stems from the desire to design an installation that goes beyond the walls of the store and is visible from the main points in the city center. For this, a narrative similar to icebergs was created, building a structure made from recycled materials and an internal route based on the installation of colored lights and holograms, making a similarity to the internal fantastic world of these ice structures.